ivee
Snapshot · Last 6 months

What's working

A concise view of ivee's marketing performance across social, funnel, email, and offer channels, the numbers behind our best-performing content, resources, and conversion levers.

1.76M
IG views (top 5 posts)
209K
LinkedIn impressions (top 5)
2,641
Copilot Prompts downloads
Top resource
63.3%
Best email open rate
Internal AI Champions
01

Content & Social

Where organic reach is compounding, and which post formats are pulling their weight for both virality and conversion.

LinkedIn · virality
Top 5 organic posts
Impressions
01
Post 1 ↗
176 likes · 8 comments · 2 reposts
97,295
02
Post 2 ↗
182 likes · 77 comments · 21 reposts
50,925
03
Post 3 ↗
121 likes · 662 comments · 8 reposts
25,690
04
Post 4 ↗
67 likes · 351 comments · 3 reposts
18,931
05
Post 5 ↗
41 likes · 15 comments · 3 reposts
16,378
Instagram · virality
Top 5 organic posts
Views
01
Post 1 ↗
721,000
02
Post 2 ↗
413,000
03
Post 3 ↗
256,000
04
Post 4 ↗
196,000
05
Post 5 ↗
176,000
LinkedIn · conversion
Top 5 posts by comment intent
Comments
01
Claude Cowork demo webinar ↗
Comments → webinar attendance
662
02
AI tool map download ↗
Comments → resource download
431
03
Claude Project Guide ↗
Comments → resource download
351
04
AI glossary ↗
Comments → resource download
140
05
Flash sale — TOP51 code ↗
First 51 people, 50% off
51
Instagram · conversion
Top 5 posts by comments
Copilot prompts
01
Post 1 — Copilot prompts ↗
29,200
02
Post 2 — Copilot prompts ↗
6,643
03
Post 3 — Copilot prompts ↗
3,389
04
Post 4 — Copilot prompts ↗
1,517
05
Post 5 — Copilot prompts ↗
1,207

All five top-converting IG posts were variants of the copilot prompt resource — a repeatable format.

External · LinkedIn
Top external LinkedIn post for Core conversion

Collaboration with Flexible Working People — individual founder account, Dragons' Den photo. Off-account posts from credible founders convert disproportionately to Core.

View post →
Offer framing · what works
The discount formula
  • →50–70% off is the sweet spot for social.
  • →24–48 hour windows outperform longer ones.
  • →Urgency via "first X people to use code Y" mechanic.
  • →Framing the discount as personal / bespoke beats generic sale copy.
02

Funnel & Website

Resources drive top-of-funnel volume; heatmaps show where attention concentrates on landing pages.

Webinars · last 6 months
Top 5 by registrations
Sign-ups
01
Responsible AI w/ Google Ethics Founder
757
02
Vibe Coding
683
03
Claude Design Demo
600
04
Claude Cowork Demo
455
05
Building an AI-Ready Organisation
368
Resources · last 6 months
Top 5 by downloads
Downloads
01
Copilot Prompts
2,641
02
Claude Project set-up guide
739
03
Copilot Meeting Notes Prompt
566
04
AI glossary
295
05
AI Tool Map
152
Heatmaps · scroll data
How landing pages are consumed

Based on 10,400 scroll sessions.

Hero (1,000px)69%
Peak attention — anchor CTAs here
Mid-page (3,000px)48%
Testimonials / Why ivee (~6,500px)42%
Re-engagement spike — people scroll back
Page bottom3.5%
CTA clicks
Where people click
69%
of all clicks below the fold
Excluding sticky nav
Top performers
  • · Fixed top-right nav (sign-up / login)
  • · Hero: "See upcoming cohorts"
  • · How it works: "View AI programmes" / "Choose your cohort" / "I'm ready!"
  • · Team-services: "See all AI programmes"
03

Email Marketing

Subject lines that open, and the framing that turns opens into purchases.

Subject lines · top 5
By open rate
Open %
01
You're invited to: How to Build Internal AI Champions
63.3%
02
Start getting hours back weekly
49.3%
03
We mapped the entire AI tool ecosystem
43.1%
04
Where to Start Learning AI?
40.0%
05
🔓 The government just put £200m behind AI skills
40.0%
Emails that convert Core
The winning shape
  • · 50% off sale
  • · Segmented to non-purchasers
  • · Time-bound (48 hours)
  • · Original price crossed out visibly
Highest-converting framing
"Founding cohort" over "sale"

50% off, positioned as early testers for a new programme — a founding cohort willing to give real feedback. Anchored against a future price "north of £300". "Won't be this price again. Offer closes midnight Friday."

04

Offer & Conversion

What Stripe actually shows us: which sources close, and which resources become purchases downstream.

Stripe · by source
Highest-converting channels
Purchases
01
Claude announcement — 50% off
74
02
Site pop-up
40
03
July 50% off
40
04
Socials — 70% off
16
05
SMS — 50% off
15
Resource → purchase
Downstream converters
Purchases
01
AI Glossary → Core AI (25% off)
8
02
AI Tool Map → Core AI (50% off)
6
03
Full Claude Breakdown → Cowork (25% off)
4

These 3 downloads have the highest purchases we can attribute.

Best-performing discount code
74
redemptions
50% off Claude Cowork Programme

Delivered via the programme announcement email. Framed as founding-cohort early testers, time-bound to Friday midnight, priced against a future >£300 anchor.

05

Audience

Who we're actually reaching on each platform. LinkedIn skews senior UK operators; Instagram skews mid-career women.

Instagram audience
Skew: women, 35–54, UK
Gender
79.9%
Women
20.1% Men
Dominant age
74.8%
Aged 35–54
Age breakdown
45–54
42.2%
35–44
32.6%
55–64
15.7%
25–34
7.2%
18–24
0.6%
Location
UK
40%
US
16.5%
Australia
13.8%
Canada
4.5%
Ireland
3.8%
LinkedIn audience
Skew: senior, London, cross-function
London area
37.5%
18,570 followers
Senior + Director + Owner
51.6%
of last 30-day visitors
Job function (followers)
Business Development
10.8%
Human Resources
7.4%
Marketing
6.8%
Operations
6.4%
Engineering
5.6%
IT
5%
Sales
4.7%
Seniority (visitors, 30d)
Senior
33.1%
Entry
26.1%
Director
10.1%
Owner
8.4%
Manager
6.3%

Age & gender data not available on LinkedIn.

06

Core Offer

What we sell, how it's priced, and how it's delivered.

Flagship
Core
£199 per person

Three live sessions (also recorded) — one per week. Starts the first Tuesday of every month. Designed for those with minimal AI experience: takes participants from what is AI to building it into existing workflows.

  • · 3 live sessions, all recorded
  • · Interactive activities + resources (revisitable)
  • · Certificate on completion
  • · Live or watch-back — global availability
Entry point
Fundamentals
£49.99 per person

A complete self-paced course on what AI is, how it works, and how to use it effectively. Five short modules, no live sessions — done whenever.

  • · 5 short modules, self-paced
  • · No live sessions
  • · Interactive activities + resources
  • · Certificate on completion